The Ultimate Guide to Digital Marketing Strategies in Tunisia 2024
- 17 Mar, 2024
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The Ultimate Guide to Digital Marketing Strategies in Tunisia 2024
The digital landscape in Tunisia is rapidly growing every year. As of January 2024, Tunisia’s internet penetration rate stands at 79.6 percent of the total population, an increase of over 2.4 percent from the previous year.
A large online community is the best place for a business to market its products or services as it guarantees continuous growth. Digital marketing is a modern-based approach to marketing where businesses utilize online resources to reach their target audience.
What is Digital Marketing Strategies?
A digital marketing strategy is an action of using online resources to reach a business goal. It is a strategy that enables business to have a competitive advantage over their peers since it suggests ways to invoke productivity and creativity while ensuring that a business stays relevant to the needs of its customers.
7 Types of Digital Marketing Strategies in Tunisia
The following are digital marketing strategies that businesses can implement to boost their marketing efforts in Tunisia.
Search Engine Optimization(SEO)
SEO is the process of improving a website’s performance, experience and authority to improve its ranking on search engines. Its main goal is to increase organic traffic to your website. You have to incorporate both on-page and off-page optimization to maximize on its potential.
On-page optimization involves content creation where you utilize keywords which resonate with your target audience. Off-page optimization involves conducting activities in the background such as creating backlinks and technically optimizing the website.
Inbound Marketing
Inbound marketing is a strategy that places importance on creating a strong relationship with your customers. It aims to attract and convert potential prospects into actual customers of the business. Inbound marketing uses the following strategies to achieve its goals:
- Quality content creation
- Social media
- Email posts
- Mobile friendly ads
Content Marketing
Content marketing is a way of building trust and credibility with your target audience where you can create content that your audience cares about. Your content should be entertaining, educational, inspirational and it should be convincing enough to give potential customers the push they need to become customers.
Content marketing is an important aspect of digital marketing since content attracts customers to your site. It may include blogs, articles, video, podcasts, pictures and so much more. Ensure that much thought and resources go into the process of content creation to attract a larger audience.
Social Media Marketing (SMM)
According to a January 2024 report by Statista, Tunisia’s social media penetration stood at nearly 57 percent. This accounts for over half of the population in the country. Marketing your business on social media platforms gives your business visibility since it is easier to reach a larger audience.
Conduct research on your target audience and find out which social media platform they like to visit. If they are the younger generation then Instagram and TikTok are good apps to use while the older generation prefer using Facebook.
Pay Per Click
Pay per click (PPC) is a model where you have to pay a certain fee every time your ad is clicked. This is a good type of marketing since every click signifies that the business may have gained a new customer who is interested in their products or services.
Affiliate Marketing
Affiliate making is a model that makes use of a third party known as an affiliate to market your business. Affiliates use their connections and online presence to market your business at a fee. If a sale is conducted through an affiliate, they receive a commission.
Email Marketing
This is a marketing strategy that deals directly with customers since you can directly access their private email inboxes. You can send them information about your company’s products and also helpful tips on how to conduct activities that your audience may be interested in. You can also send promotional messages for your products.
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