The Complete Guide to Digital Marketing in Madagascar 2024
- 15 Mar, 2024
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- 3 Mins Read
In Madagascar, it’s a norm to see people glued to their phones no matter where they are- at a grocery store, gym, or even in a supermarket. Mobile usage is soaring and it’s only going to increase in the coming future.
As a result, advertisements have shifted from traditional methods to online platforms that consumers can access on their phones. Companies in Madagascar are now prioritizing online marketing, making the field more promising for anyone interested in a digital marketing career.
What is digital marketing, and why it’s important in Madagascar
Digital marketing is the process of utilizing different digital channels to connect with an audience, engage with them, increase brand visibility, and drive sales.
In Madagascar, digital marketing is important because of the opportunity it creates for businesses to engage with their customers all over the world through mobile apps, websites, and social media channels.
The top effective digital marketing strategies to use in Madagascar
A marketing strategy is an essential tool for marketers in Madagascar as it provides a clear direction and reason for all marketing activities and resources. A strategy helps to outline a business’s goals, communication, and how to align marketing efforts with the set goals.
In Madagascar, some of the effective strategies include:
- Content marketing
- Social media marketing
- Email and newsletter marketing
- Influencer promotion
- Earned media and PR
- Paid advertising
- Search engine marketing
Understanding the 4Ps of digital marketing in Madagascar
The 4Ps of marketing were founded in the 1960s by McCarthy in his book ‘Basic Marketing’. They are the foundation of any successful marketing plan and help businesses create strategies that promote business growth and sustainability in the market.
Product
Marketers first analyze the physical goods or services a business is offering to ensure that the product or service meets the needs and preferences of consumers in the local and international markets. They conduct research to understand their customers and the market before launching a product or service.
Price
Marketers help businesses or brands determine the right pricing strategy based on the purchasing power of their customers, the target group, competition in the market, and the quality and value of the product and service.
Place
Marketers then study different channels to find suitable distribution channels and locations for the product or service. Depending on the target customers, the place can be local stores, websites, social media platforms, apps, or shops at strategic locations with delivery methods.
Promotion
Finally, marketers develop strategic modes of communication that create awareness and generate demand for a business’s products and services. They utilize different platforms such as social media, traditional media, and local events to communicate the value of their services.
How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies
The STP model was invented in 1969 by Philip Kotler to help businesses understand their market audience before pushing out their product so that their products are found by the right buyers in the crowded market.
Digital Marketing Segmentation
As the first stage of the model, marketers identify distinct groups in the market with similar interests, behaviors, locations, etc, and put them in one segment. This allows marketers to understand their audience and their unique needs so that they can serve them better.
Digital Marketing Targeting
After grouping the audience, marketers select the most relevant and profitable segments to target their marketing efforts and resources. This way, they can tailor their messaging and services to meet the specific needs and preferences of each segment.
Digital Marketing Positioning
This is the last stage of the model where marketers work on creating unique value propositions in the minds of the customers in a way that makes them preferable to their competitors. Positioning helps create a strong brand image and loyalty with their customers.
A top online platform that offers digital marketing courses
StudySail
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