The Ultimate Guide to Digital Marketing Strategies in Kenya
- 01 Mar, 2024
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A marketing strategy is a business’ plan that facilitates the buying and selling of its products. It mainly involves attracting potential customers to a business and retaining current customers.
What is a Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan to maximize how businesses use digital platforms to achieve their marketing goals. Successful digital marketing depends on its ability to align with business goals and effectively engage its target audience. Take a look at the different types of digital marketing strategies in Kenya.
7 Types of Digital Marketing Strategy in Kenya
The following are digital marketing strategies that various businesses employ to promote their brands.
1. Search Engine Optimization (SEO)
SEO is set of processes incorporated to improve a website’s ranking, increase its traffic, and fulfill user search needs. It mainly focuses on keyword research, content creation and optimization, and link building. All these are taken into consideration for SEO to be effective. Therefore, it is advisable to maximize them when creating content for your website.
2. Inbound Marketing
Inbound marketing is a method that involves attracting customers to your business by creating content which resonates with them based on your products. It prioritizes content sharing which is an effective way of engaging customers and also gives them a deeper understanding of the products you offer.
Inbound marketing does not majorly focus on boosting sales but on creating brand awareness. You can try out different formats for promotion to reach customers in a variety of places. You can also get feedback from customers on how to improve your products.
3. Content Marketing
Content marketing focuses on creating content that not only promotes a brand but also engages the audience and encourages them to visit a brand’s website. Content can be anything ranging from words, videos or images, it all depends on your products.
Well created content which is captivating to an audience and encourages them to visit your website is the goal to getting more visits to your website. Carefully analyze your content and be creative in how you present it to your audience.
4. Social Media Marketing (SMM)
SMM is the use of social media platforms to market your brand. There are various social media platforms where you can conduct advertisements and promote your product such as Facebook, Instagram, Threads and X among many others. Identify the best platform to market your brand by conducting research on which platform your intended audience mostly visits. SMM enables brands to reach a wider audience hence more exposure which may increase traffic to your website.
5. Pay Per Click
Pay per click (PPC) involves advertisers paying a fee each time an ad is clicked on. It allows advertisers to enhance traffic in their websites. Each time a keyword related to your business appears, a sponsored link of your content appears on the user’s end.
6. Affiliate Marketing
Affiliate marketing involves a third party promoting a business product or service. The third party may be a blogger, YouTuber or influencer; they receive a percentage from the sales. It is a cheap method of marketing since you get higher returns than what you spend on marketing and you can also partner with affiliates at a low cost.
7. Email Marketing
Email marketing is a way of accessing customers on your email list and sending them promotional messages about your products. You can send messages that educate them about your business hence keeping them engaged.
In conclusion, there are various digital marketing strategies for you to choose from. Conduct efficient research and also create good marketing plans before implementing any of them.
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