The Ultimate Guide to Digital Marketing Strategies in Ethiopia 2024
- 13 Mar, 2024
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What is a Digital Marketing Strategy?
The difference in how you market your products this year than in 2023 lies in your digital marketing strategy. This means that the way you positioned yourself in the digital market to reach and grow your target audience needs to be more relevant, personal and valuable to them.
To make your business stand out among the 20.86 million internet users in Ethiopia, you need the 7 most accurate strategies discussed below. They will help you to boost your traffic and visibility with your prospects while forging loyal relationships with your clients.
7 types of digital marketing strategy in Ethiopia
1. Search Engine Optimization (SEO)
To appear on search results in various search engines, you need to employ SEO in a way that prioritizes your audience. Create the most helpful content that seeks to answer their queries better than your competitors. Frequently Asked Questions (FAQs), product specifications and, of course, the prices are a great start
2. Inbound Marketing
With valuable and personalized content, inbound marketing strategy helps you to attract, convert, sell, and retain clients. You attract digital platform visitors through SEO, social media channels, and third party recommendations such as guest blogs.
Secondly, you convert them into leads through various calls to action, filling of forms, and chat bots. Offering your leads value encourages them to buy your products. To retain them as your loyal clients, you answer their questions, and offer the best customer service.
3. Content Marketing
Your impact in content creation lies in your ability to capture more visibility among your audience and impact them.
Provide useful information to your prospects that they can read (blogs, infographics), watch (videos on social media), or listen (podcasts).
4. Social Media Marketing (SMM)
You could create content such as images, audio or video files and post across platforms e.g. LinkedIn, Facebook, YouTube, Tiktok, and Instagram. You could also use various influencers to build trust for your products and services.
5. Pay Per Click (PPC)
PPC helps you to convert more leads into paying customers across various social media platforms and search engines e.g. Google Ads, Bing Ads at the same time.
At a fee for each click, you can boost the visibility for your products through the number of people redirected to your website through the ad campaigns.
6. Affiliate Marketing
Affiliate marketing is a partnership with other companies (affiliates) to advertise your product to your target audience on their platform.
Through a unique referral link posted on their websites or social media platform, visitors access your website to purchase your products and services. After a successful purchase, you pay the affiliate an agreed commission.
7. Email Marketing
Email marketing is a profitable strategy of engaging your target audience and converting them into repeat clients. Your first step is to get the emails of your prospective clients through lead magents. While offering them a download option for videos, or pdf documents such as cheat sheets or product catalog would be helpful, quizzes or timed challenges may be more effective.
You could guide them through achieving their goals through sending a step per email. Adding a video, or giving them a quiz could ramp up the engagement and customize it to unique personal circumstances such that at the end, they would arrive at a result that would lead them to ask for your product or service.
In conclusion, all the 7 strategies are meant to actually convert interested prospects into repeat clients. Implementing them is dependent on your business goals and customer needs. To close those deals with your prospects and renew interest, you need to invest in gaining more experience and knowledge. StudySail is a top online platform that will guide you all along the way.
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