The Complete Guide to Digital Marketing in Egypt 2024
- 28 Feb, 2024
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- 3 Mins Read
Many companies and businesses today focus on online or digital marketing channels rather than traditional forms, and Egypt is no exception.
According to a report by Hoot Suit, there were 56 million internet users in Egypt in January 2021, accounting for 56% of the population. This means that brands and businesses in Egypt now consider digital marketing a primary strategy for differentiating themselves in the market and achieving growth and success.
What is digital marketing, and why it’s important in Egypt
Digital marketing is an umbrella term for all the marketing efforts put in digital channels such as social media platforms (Instagram, Facebook, LinkedIn, etc), email, websites, and apps to connect with their target audience.
Digital marketing in Egypt is essential for any brand or business that wants to succeed because of the increasing popularity of online shopping among consumers. As a result of increasing online trends and opportunities, the digital market in Egypt has seen remarkable growth.
The top effective digital marketing strategies to use in Egypt
A digital marketing strategy is a plan used to reach specific marketing goals in a more focused way in order to achieve great success. It helps a marketer determine what parts of the business are doing well and what needs to be done better in order to meet your goal.
The top marketing strategies in Egypt are:
- Search Engine Optimization (SEO)
- Paid Advertising
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
- Email Marketing
Understanding the 4Ps of digital marketing in Egypt
The 4Ps of digital marketing are the models used to ensure that a business or brand meets the needs and demands of its target audience in a competitive market. Here are the 4 Ps of marketing in detail.
Product
Product is primarily the service of physical items being sold and is the core of any business. The product or service must meet the needs and satisfy the audience being targeted in order for the company to be successful.
Price
The amount budgeted for the product before being released to the market is called price. It’s essential to ensure that your price for a product or service is affordable and meets the market expectations.
Place
It is essential to consider where you will sell or promote your business as it determines how the product will be distributed and how customers will access it. Understanding your customer behaviour and trends is important when choosing the channels for marketing.
Promotion
Promotion is a specific form of communication used to reach the target market convincingly and persuasively. Promotions can be in the form of content marketing, TV commercials, or influencer partnerships that help businesses draw the attention of their consumers.
How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies
The STP is a model used in digital marketing to deliver tailored and relevant messaging to specific groups of a target audience and increase the return on investments.
Digital Marketing Segmentation
Digital marketing segmentation involves dividing the target market into subgroups of people with the same characteristics, wants, and needs. Consumers can be classified based on demographics, geographic location, behaviour, and beliefs.
Digital Marketing Targeting
Digital Marketing Targeting involves choosing the segments that should be prioritized and focused on regarding resources and marketing efforts. Defining small manageable groups helps a business analyze the customer journey and know where and how to improve.
Digital Marketing Positioning
Digital Marketing Positioning determines where and how your business plays against the competitor in the market. Positioning is significant in communicating value propositions and influencing how customers view a brand, business, or product.
The STP model is crucial in developing the marketing mix and enables markets to understand what to focus their marketing strategy on.
Here is a top online platform that offers digital marketing courses.
StudySail
StudySail offers in-depth Digital Marketing courses designed to equip you with the knowledge and expertise necessary for a successful marketing career.
Our Digital Marketing certification will give you a competitive edge in the job market and open doors to exciting careers. Contact us to learn more about our Digital Marketing course.
