The Ultimate Guide to Digital Marketing Strategies in Tanzania
- 07 Mar, 2024
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The digital architecture in Tanzania is experiencing a sudden shift and growth essential for success. With a general population of 66.46 million as of January 2023; 21 million of the population being active internet users as at the start of the same year and 4.90 million of the populace using social media. Digital marketing avails a viable opportunity which when leveraged would exponentially result in the brand’s growth, taping on the ready online market while embracing the digital marketing strategy.
What is a Digital Marketing Strategy
A digital marketing strategy refers to a blueprint of how your business will come up with an online presence by using various channels online to gain and convert prospective audiences to paying customers. Digital marketing strategies comprise pay-per-click (PPC) advertising, search engine optimisation (SEO), content marketing, email marketing, and inbound marketing among many more.
The main idea behind this marketing strategy is to enable your enterprise to attain a specific goal for marketing, in line with online visibility and website traffic.
Inbound Marketing
Inbound marketing includes all tools and tactics used by a marketer to transform and convert the online audience to paying customers. It entails;
- Search engine Optimization (SEO)
- Website analysis
- Email marketing
- Website optimization
- Lead nurturing
- Content marketing.
It exploits and targets lifelong customer relationships. Inbound marketing is a means used to attract, quantify, nurture and satisfy potential clients.
Significance of inbound marketing
- It helps in building the business’s credibility and trust.
- It saves money due to the higher return on investment.
- Efficient in converting the relationship made with the target customers into cash.
Content Marketing
Content marketing is a technique that includes the creation and distribution of crucial content, like infographics, blogs, case studies and videos, to appeal to and captivate a specific audience.
The purpose of this strategy
- It brings excitation to the concern of what the business is offering.
- Create a meaningful connection with the prospective clients, Educate the audience being targeted
- Nurture and convert leads.
- Enhance brand loyalty.
Search Engine Optimization (SEO)
Search engine optimization aims to promote the website’s visibility in search engine results such as Google, by reliable backlinking and enhancing content creation. It embraces the following principles;
- Optimization of content using keywords and user needs
- Creation of high-quality content
- Optimization of websites for search engines
- Incorporation of meta information
Importance of (SEO)
It pulls necessary traffic devoid of additional expenses for advertising.
It is an economical method to promote the online visibility of your business in search engine results.
Pay Per Click (PPC)
In this marketing strategy, advertisers remit a fee each time one of their ads is clicked, hence the name. It is a mode of procuring visits to your site, contrary to attempting to get the visits naturally. PPC includes the use of display ads, videos, search ads etc.
Benefits of PPC
- It is an affordable marketing strategy as the amount spent on advertisement can be controlled.
- It enables instant tracking of online campaigns thus appreciating and knowing the performance.
- It is a relatively efficient and effective method of coming up with campaigns in comparison to content marketing.
Social Media Marketing
The growing use of social media such as TikTok, Instagram, X and Facebook, can be attributed to the myriads of people significantly spending their time online. This niche offers a lucrative ground for businesses to advance their services and products. By using target ads and interactive content, brands can associate with their audience personally.
Email Marketing
The email marketing goal is sending emails to prospective customers who have exercised interest in a business product, grooming this group of individuals into paying customers. This strategy presents a straightforward communication method with existing and potential clients, providing updates, valuable information and promotions that promote purchases.
Affiliate Marketing
This model of marketing strategy capitalizes on partnerships with affiliates or third parties, to promote the business services and products. The third parties are paid on commission for every lead created or sales made using their efforts in marketing, growing the business audience and influence.