Digital Marketing
Digital Marketing Certification in Ghent
As you hustle and bustle in Ghent, stand out in how you market your products digitally. Take advantage of the great opportunity provided by StudySail to help you:
- Excel in the field of digital marketing in your job or enterprise in Ghent.
- Know which forms of digital marketing suit you and how to apply them.
- Discover effective digital marketing tools that help you save time and money.
- Be trained by expert tutors who will help you resolve any doubts in live sessions.
- Get a Digital Marketing Certificate upon completion of the course.
- Form mentorship networks with peers and industry professionals.
40 modules | 230 lectures | 18+ hrs
(1,826 ratings)
$95.00
Online Self-paced
Onsite
Online Self-paced
Unlock digital marketing skills at your convenience
40 modules | 230 lectures | 18+ hrs
(1,826 ratings)
14,153 students
Bonus Resources
- 90+ Ultimate Content Marketing Kit
- 500+ Social Media Templates
- Complete SEO Checklist
- 2000+ Product Ideas
- 6000+ Top Social Media Post Templates
- 90 Profesionally Written Email Templates
$95.00
Onsite
Onsite training for your teams at your convenience in Ghent.
DIGITAL MARKETING CERTIFICATION HIGHLIGHTS
The Most Effective Digital Marketing Course in Ghent
Informative live webinars with various professional tutors
Both in-class and practical lessons
Solving digital marketing problems in Ghent
Grow your expertise through live/ demo product launches in Ghent
Extra troubleshooting sessions to clarify your questions and concerns
Portable curriculum downloadable on your devices
Digital Marketing Curriculum
WHAT WILL I LEARN?
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Introduction to SEO: Learning Keyword Research
- SEO steps breakdown: Learn the three main phases of SEO work
- Understand the difference between Long-Tail and Short Tail keywords
- Using Google keyword tools to find the right keywords for SEO
- Learn how to explore and find SEO keywords
- Using Artificial Intelligence to come up with creative SEO ideas
- Three more options for finding SEO keywords
- 13-step plan for effective keyword research
- Keyword exercises and tests to practice what you’ve learned
- Building long-term keywords in your niche
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Business Strategies and Common Mistakes by Beginners
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Setting up Google Search Console
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Google Analytics
- Get started with the latest versions of Google Analytics
- Explore more advanced features of Google Analytics 4
- Setting up Google Analytics 4
- Connecting GA4 to your website data
- Generating reports from your websites using Google Analytics
- Using google analytics and search console to improve site performance
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On-Page SEO Techniques For High Click-Through Rate
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Best expert strategies for On-page SEO
- Using Yoast plugin for SEO on your websites
- How to create tags using HTM or Yoast
- Shopify SEO – Set titles and descriptions for e-commerce
- New updates on Google’s use of meta tags
- Learn about no-follow and follow links and their uses
- Explore new ways to use no-follow tags and UGC on your site
- How to use the nofollow tags effectively
- Optimizing image ALT tags for better SEO
- Creating key content pages that rank better
- Using plugins to boost your website’s loading speed
- Another plugins that will speed up your website performance
- Optimizing site speed to get good traffic
- Translate your site to rank in other languages for traffic
- Google YMYL and Google EAT SEO and what Google considers quality SEO
- Using plugins to share and schedule old posts for SEO boost
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Smart SEO and Strategies for Off-page SEO
- Understanding off-page SEO
- Ranking new websites on Google and using citations
- A guide on securing valuable Wikipedia links
- 8 Practical methods to get links through publicity
- Factors that make a link good for SEO
- How to guest blog efficiently to improve SEO
- Tactics for asking for links including the brute force approach
- How to research your competitors’ links to improve your SEO
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Avoiding Common SEO Pitfalls
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Extra SEO Strategies for Better Ranking
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How Sales Copywriting and On-Page SEO Work Together
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Debunking Some Ranking Myths
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How To Set Up Your Website
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The Basics Of Social Media Marketing
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How To Create a Social Media Show
- The benefits of starting your own social media show
- Content Repurposing Strategy that will work now and in future
- Tips on creating goals for your show
- How to host a solo show or invite guests for better engagement
- The pros and cons of Evergreen vs Current topics
- Examples of successful news evergreen sites
- Parts of your show you can outsource to make it easier
- Daily, weekly or monthly show scheduling
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Going live on YouTube or Facebook
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Exploring Other Social Platforms
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Writing Attention-Grabbing Headlines With SEO
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Marketing on Instagram
- The different types of posts on Instagram
- How Instagram’s algorithm feed works and how to use it maximum
- Tips on using Instagram stories
- Exploring Instagram Discover algorithm
- Introduction to the algorithm of Instagram reels
- Dissecting Instagram reels
- How to create carousel posts and how to use them to improve engagement
- Instagram Influencers marketing results
- Understanding and using insights
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Introduction to TikTok Marketing and Ads
- Tiktok Marketing Introduction
- Tips on setting up your TikTok account
- Choosing the right screen name on TikTok
- Building up an audience from your contact list
- What you should know when you start out on TikTok
- Discovering TikTok hashtags
- Results we got from posting within 24 hours
- Why you should join TikTok trending hashtags and challenges
- Engaging likes, comments, and networking
- How Influencer marketing can grow your Tiktok following
- Best Phone Stand to use
- Using microphones
- A complete guide on setting up and running Tiktok Ads
- How to put up your first TikTok ad
- New and better techniques for putting up ads
- How to troubleshoot Payments
- A complete guide on setting up and running Tiktok Ads
- Getting results from your Ads
- What it takes to get over one thousand followers
- The most effective methods for growth using Ads
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Twitter Marketing as an Online Marketing Strategy
- Introduction to Twitter marketing
- How to make your Twitter profile look professional
- Tips to get your Twitter account started
- How often to tweet and what kind of content works best
- Using hashtags effectively in your posts
- How to show up in hashtag searches consistently and use WordPress to automate
- The perfect length for more engagement and re-tweets
- The best number of hashtags to use to boost your reach and engagement
- The perfect days and times to tweet for maximum impact
- How to create a unique hashtag for your business
- Using fun awards to make your posts go viral
- How to use Twitter lists for Influencer marketing
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Facebook Marketing As An Online Marketing Strategy
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Buy and Sell Groups
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How to Set Up your Facebook Page
- Introduction to selling in Facebook groups
- How to find Buy and Sell Groups
- Signing up for Buy and Sell Groups
- Introduction to setting up a Facebook page
- How to start creating your Facebook page
- Best size for your banner image
- How to set up your brand image
- Adding a call to action button and completing the ‘about’ section
- Three examples of successful Facebook pages
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Going Viral
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Using Memes to Go Viral and Increase Sharing
- Introduction to online marketing memes
- How to find viral memes to share on social media
- Creating your memes easily and for free
- Make your gifs to boost virility
- Best image SEO strategy for sales, branding, and SEO improvement
- Creating one platform to share all your social media links
- How to create an affiliate program that others will want to promote
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Using Youtube as an Online Marketing Strategy
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Creating a Social Media Marketing Calendar
- Introduction to creating a social media marketing calendar
- Creating a good-looking social media calendar for yourself
- Goals and strategies for social media marketing
- Using a calendar to manage your social media marketing
- Steps to outsource after creating a calendar and the conditions for it
- The difference between automation, outsourcing,g and being hands-on
- Time duration for each type of post you create
- When not to use a calendar for social media marketing
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Setting Up an Email Marketing Autoresponder
- Introduction to email marketing as an overall strategy
- Comparing Mail-chimp and other email marketing providers
- How to set up a mailing list
- How to set up the autoresponder to get leads on a call
- Creating the first autoresponder email to get leads on a call
- Creating a second autoresponder email series
- Building more emails in the series
- Creating a give away offer
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Selling Products and E-Commerce
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Exploring Affiliate Marketing
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Best Strategies for Event Marketing
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How To Sell Books and Products On Amazon
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An Overview of Paid Ads
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Introduction to Marketing for Beginners
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Key Performance Indicators (KPI) and How to Use Them
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Creating Free Info-Graphics for Social Media And Blogs
EXCLUSIVE BONUS RESOURCES
Additional Tools, Guides & Materials
Bonus Gift #1
Bonus Gift #2
Bonus Gift #3
Bonus Gift #4
Bonus Gift #5
Bonus Gift #6
Unlock digital marketing skills at your convenience
40 modules | 230 lectures | 18+ hrs
(1,826 ratings)
14,153 students
$95.00
WHY STUDYSAIL
The StudySail Advantage
Up-to-Date Curriculum
Fully localized curriculum aligned with the latest Digital Marketing industry trends in Ghent
Worthwhile Career Investment
Cost-effective course that develop skills and tools to improve and grow your performance
Comprehensive Study Plan
Design clear goals and get professional help along your learning journey
Great Feedback and Discussions
Interact with fellow students and get immeditate responses by tutors on live calls
Hands-on Hacks
Stay relevant in the digital marketing field by acquiring and applying real life practical tools
Collaborations and Mentorship
Network with digital marketing professionals and form long-lasting connections in Ghent
WHAT YOU’LL LEARN IN THIS DIGITAL MARKETING TRAINING
Learning Objectives
Marketing Strategies
Develop the right content that suits your target market on various platforms such as search engines, social media, or email.
Marketing Tools
Work well with Google Analytics, master SEO, content, social media and email marketing well to reach your audience.
Brand Presence
Establish an online presence through wesbite optimization and designing a right ads strategy.
Optimal Audience
Evaluate your marketing execution and strategy to find the proper audience in Ghent.
Product Campaign
Know how to run product launches and campaigns using tools such as SEO across platforms like Google Ads
Marketing Analysis
Compile and study digital marketing data to change your strategy to grow your audience and sales.
PREREQUISITES FOR DIGITAL MARKETING CERTIFICATION COURSE
Prerequisites and Eligibility
- No prior experience or knowledge is required to attend our Digital Marketing Certification Training in Ghent. Dive right in right now!
- For further details, see FAQs.
WHO SHOULD ATTEND THE DIGITAL MARKETING COURSE ONLINE
Who This Course Is For
- Marketing Professionals (social media & digital marketing)
- E-commerce Professionals
- Advertising Professionals
- Beginner Marketers
- New Business Owners
- Public Relations Consultants
- Marketing and Advertising Consultants
- Content Creators
- SEO Consultant
- Copy Writer
GET THE DIGITAL MARKETING CERTIFICATION
Earn the Coveted Digital Marketing Certification
On clearing your Digital Marketing Certification exam, you earn more than just digital marketing tools and skills. You receive the coveted Digital Marketing Skills certificate from StudySail. You also get to join the band of equipped soldiers in Ghent and in the globe navigating the fields of digital marketing, advertising, e-commerce, copy writing, and public relations not only in Ghent but also worldwide.
FREQUENTLY ASKED QUESTIONS
Digital Marketing Training & Exams
How difficult is a digital marketing course?
The difficulty of a digital marketing course in Ghent depends on your background and learning style. However, StudySail’s Digital Marketing course caters to beginners and offers a flexible approach where you learn at your own pace. Our structured approach below will help you face the hard concepts with much ease:
- The Core concepts are approachable: StudySail's curriculum explains the core digital marketing concepts like SEO, content marketing, and social media marketing in an easy-to-understand way.
- Practical application is key: Our course goes beyond theory, offering practical exercises and projects to help you apply your knowledge to real-world scenarios relevant to the Ghent digital marketing landscape.
- Support is readily available: StudySail instructors are Ghent-based digital marketing experts who can answer your questions and guide your learning.
So, don’t be left out because we got you! You will be equipped with the skills you need to succeed in the digital marketing field in Ghent.
How long does it take to learn digital marketing and get a job?
The timeframe to learn digital marketing and land a job in Ghent relies on several factors:
- Course intensity: StudySail offers flexible full-time and part-time options, ensuring that you have the space you need to learn with an impact.
- Prior experience: Relevant digital marketing experience can accelerate your job search.
- Dedication and effort: Practice and actively build your skills through the quizzes and practical projects that StudySail gives.
- Networking speed: Some job opportunities are right within your network and the faster you connect on LinkedIn, the better for your job prospects.
Generally, with a comprehensive course like StudySail's and dedicated effort, you can gain a solid foundation in digital marketing within several months. However, never stop learning. Also, build your portfolio, network, and showcase your skills to the right audience. Practice your digital marketing skills by selling your brand. With that, you can secure your dream job in the competitive market in Ghent.
Which type of digital marketing course is best?
The "best" course depends on your needs. Look for a comprehensive program that balances theory and practical application, like StudySail's. Consider factors like instructor expertise, course format (online/in-person), and career support services offered. StudySail will help you to apply your skills in the dynamic city of Ghent.
Which certificate is required for digital marketing?
Formal certificates aren't mandatory for entry-level digital marketing jobs in Ghent. Nevertheless, a strong portfolio showcasing your skills and a recognized digital marketing certificate from StudySail can give you a competitive edge. You also do not need a certificate to learn StudySail’s digital marketing.
What is the salary of a digital marketer in Ghent?
Salaries vary based on experience, skillset, and the company. However, digital marketing is a well-paying field in Ghent, with entry-level positions offering competitive salaries and opportunities for growth. According to Glassdoor, the range for an entry level would be $350 to $400.
What is SEO in digital marketing?
SEO stands for search engine optimization. It makes your online presence felt and seen when people look for related goods and services such as yours across various search engines such as google. It helps your website rank better than others in search results in Ghent.
What does PPC mean in digital marketing?
PPC (Pay-Per-Click) is a means for you to target specific audiences through curated ads. You only get to pay when someone clicks and is redirected to your website. It raises awareness of your products and services and thus could boost your sales revenue.
What is the main difference between SEO and SEM?
While SEO (search engine optimization) focuses on improving your website ranking organically through creating content with keywords, SEM (search engine optimization) uses both organic and paid advertising such as PPC (pay-per-click) to boost traffic and visibility.
What does SEM stand for?
SEM (Search Engine Marketing) entails both organic SEO (search engine optimization) and PPC (Pay-Per-Click). It helps improve the ranking of your website and online platforms across search engine result pages (SERPs). This could attract more visitors in Ghent and increase your sales revenue.
How do beginners start digital marketing in Ghent?
Enroll for our StudySail Digital Marketing course and learn. You could also build your portfolio by managing social media for businesses in Ghent that belong to your friends or family. Take advantage of StudySail’s events to network with professionals and peers to gain insights and available opportunities.
Which digital marketing is highest paid?
Specialists in technical fields such as digital analytics, SEM (Search Engine Marketing) and (SEO) Search Engine Optimization in Ghent are highly compensated. Their chances to grow into managers or directors are higher which means better salaries. Grow your expertise in these areas and earn more.
How do I become a digital marketer with no experience in Ghent?
First, enroll in our Digital Marketing course and learn the most sought out skills in the Ghent and global digital marketing field. Then, develop your skills through practical hands-on experience and live projects. Go beyond that and network with others. Your value will meet the right opportunity.
Which specialization is best in digital marketing?
The “best” specialization in Ghent is subject to your interests. Though the specializations are interdependent, you must maximize on one. Explore our course to find out whether it is the technical SEO or the creative content marketing or even the busy social media that suits you.
Need more information?
Have more questions or need personalized guidance?
Digital Marketing Career related FAQs in Ghent
How to earn money from digital marketing?
There are many ways to earn from digital marketing in Ghent! You can work as a:
- Freelancer: You could offer services like social media management or SEO consulting on a remote basis to companies, businesses, or individuals in and out of Ghent. Build a strong work portfolio to showcase your expertise and attract clients.
- Hired Digital Marketer: You could get employed by a Digital Marketing agency in Ghent specializing in various digital marketing channels. Agencies provide a collaborative environment to learn from experienced professionals and build a well-rounded skill set. You could specialize in areas like paid advertising (PPC) or search engine marketing (SEM) while learning how to market across different digital channels.
- Solo digital marketing agency: You could establish and run your own agency business and have a niche market in Ghent or offer services to a broader national or international clientele. You need strong entrepreneurial skills and business acumen.
Which skill is in demand in digital marketing?
There are many skills which are in demand in digital marketing in Ghent. Below are some of them:
- Data analytical skills: Businesses need professionals who can track results, identify areas for improvement, and optimize their digital marketing strategies. Be proficient in Google analytics and social media insights dashboards to contribute to a data-driven marketing approach.
- Content creation: Coming up with compelling and engaging content such as blogs, infographics, pictures, and videos is crucial in attracting and maintaining an audience.
- PPC (Pay-Per-Click) Advertising: Understand how to track campaign performance and optimize strategies. Reach targeted audiences on social media and search engine platforms through various ad campaigns such as Google Ads or Facebook Ads.
- Social Media Engagement: In this tech-savvy city of Ghent, engage the online community via social media. Understand different platforms and craft suitable content.
With such core skills, you will grow in the dynamic digital marketing landscape of Ghent.
Which specialisation is best in digital marketing?
The "best" specialization depends on your interests and strengths. SEO (Search Engine Optimization) /SEM (Search Engine Marketing) is technical, content marketing is creative, and social media is fast-paced and community-driven. Explore StudySail’s course modules to discover what excites you! You’re in for a real treat.
How do I choose a career in digital marketing?
Consider your interests and natural skills. Do you enjoy technical problem-solving or creating compelling content? Research different specializations within digital marketing and explore online resources or take a course like ours to gain a broader understanding. We offer you career guidance and counseling with professionals.
Can digital marketing be done from home in Ghent?
Yes! Many digital marketing jobs offer remote work opportunities. With the flexibility of online scheduling, you can manage your workload and create a work-life balance that suits you (depending on the specific role and company culture). You only need your laptop and internet.
How does digital marketing fit into your career path?
Digital marketing skills are valuable across various industries in Ghent. Digital marketing can enhance your marketing expertise, open doors to new career paths, and enable you to develop a diverse skill set. These skills can even help you launch your own digital business.
What is the best age to learn digital marketing?
Age doesn’t matter! As they say, age is but a number. This applies also in the field of Digital marketing. Regardless of your age, you can join in as long as you have the drive to learn. StudySail offers flexible courses that fit your schedule.
How do I Upskill myself in digital marketing?
Online courses like StudySail's, industry certifications, workshops, and attending webinars are all excellent ways to upskill. In this competitive economy, you must stay relevant in the dynamic world of digital marketing in Ghent. StudySail is here to serve your need to upskill.
How stressful is a career in digital marketing in Ghent?
Digital marketing can be fast-paced and demanding in Ghent, but also very rewarding. Whether you are working for your own business, or for other companies, you must manage your time effectively and prioritize your tasks to manage stress. Reach out to other experts when overwhelmed.
Can I learn digital marketing on my own in Ghent?
Absolutely! Many online resources and courses, like StudySail's, can equip you with the knowledge you need in a flexible way that suits your schedule. You can reach out to the instructors for a side chat in case you have any questions and need guidance.
Which business needs digital marketing the most?
In today's digital world, almost every business in Ghent needs digital marketing. However, smaller businesses and startups in Ghent often rely heavily on digital channels to reach their target audience and compete effectively. The technology sector improves its engagement with the tech-savvy through digital marketing.
What are good ways to learn to become the best digital marketer?
For best results, combine online learning with practical experience in Ghent market. StudySail has designed its Digital Marketing course to ensure that you analyze successful campaigns, stay updated on the digital trends in Ghent, and participate in online communities to learn from other professionals.
How to transition to a career in digital marketing?
Upskill with online courses, build a portfolio through freelance work or personal projects. Keep networking with the digital marketing professionals in Ghent, and learn from them the ropes of the industry. Be confident to showcase the skills from your previous experience that are applicable in the field.
How do I make my digital marketing career successful?
For above average success, be curious, keep learning new skills, and constantly adapt to digital marketing trends in Ghent. Focus on data analysis to measure success and refine your strategies. Build a strong network and showcase your expertise online. Never stop learning.
Ghent, situated in the Flemish region of Belgium, is a historic city with a population of over 250,000 residents. Its maritime temperate climate and scenic landscape, including canals and parks, create a picturesque environment. Situated at the confluence of the Lys and Scheldt rivers, Ghent is known for its medieval architecture, cultural festivals, and educational institutions. Dutch and French are commonly spoken languages. Ghent hosts educational institutions such as Ghent University and the Artevelde University of Applied Sciences. Cultural practices and traditions are celebrated through events like the Ghent Festival and the Gentse Feesten. The city's infrastructure is well-developed, with modern amenities and efficient public transportation networks. Ghent's economy is diverse, with industries including technology, manufacturing, and services driving growth. Despite its relatively moderate cost of living, Ghent offers a high quality of life with its historic charm and cultural attractions. International connectivity is facilitated by nearby airports in Brussels and Antwerp. Sports culture is vibrant, with cycling and rowing being popular among residents. Despite its smaller geographical size compared to Brussels, Ghent's blend of history, culture, and education make it a prominent city in Belgium.